A little primer on printing sustainably with paper and ink.
___[ ] Part of the solution
These days, environmentally responsible printing can be beautiful…and cost-effective. This book can help you find the right options. What you do about them is up to you.
Remember the paperless office and how technology was going to replace books, magazines and newspapers? Predictions of reduced paper consumption weren’t just exaggerated; they were off by 180 degrees. Americans continue to consume paper at a substantial rate, averaging a staggering 660 pounds per person per year. Knowing how to guide a client through today’s printing terrain has become an important part of a designer’s job—both to support the environment and a client’s perception in the marketplace.
Sponsored by Lithographix, one of the largest printing houses on the West Coast, and Mohawk Paper, a leader in green paper stewardship, this guide is a comprehensive and highly-readable reference for navigating production decisions. The design follows what the guide preaches through a judicious use of paper and ink. Small enough to fit in a pocket, its pick-me-up appeal is created by a z-fold configuration, which opens to instruction on one side and a glossary of terms on the other.